php - Google Analytics is not tracking every page -


google analytics installed on website. website built using wordpress , using plugin "insert headers , footers" pasted code google analytics. can confirm works on some pages, not all.

the website e-commerce store not having tracking on every page making hard establish funnels.

i realized e-commerce data not being tracked researched issue , learned google tag assistant. installed add-on , sure enough, no tags reporting of store pages.

the below screenshot google analytics report tag assistant. shows no tags set on page https://www.californiabeardco.com/store/ or https://www.californiabeardco.com/product/beard-oil/

the main site https://www.californiabeardco.com

interestingly, analytics seem work on homepage , cart/checkout pages, not store/product pages.

i'm not sure do, thought insert headers , footers plugin insert analytics code onto every page on site.

i appreciate insight may have offer, thanks!

enter image description here

is there particular event isn't reporting expecting see?

using 'google analytics debugger' chrome extension, can see google analytics initialized on each page , reporting page views.console output


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